Alpino Health Foods, une marque de Shark Tank, lève des fonds grâce à un financement basé sur les revenus avant son tour de table

Alpino Health Foods, la marque de produits alimentaires sains pour le petit-déjeuner, a annoncé aujourd’hui qu’elle avait levé un montant non divulgué dans le cadre d’un tour de financement basé sur les revenus auprès d’investisseurs mécènes sur la plate-forme Klub. Une partie de ce fonds sera dédiée à l’image de marque, au marketing et à la construction de l’équipe. Alpino Health Foods est l’une des rares marques à avoir obtenu un accord de 4 Sharks, mais la marque a levé des fonds par l’intermédiaire de RBF avant de clôturer son tour de table.

 


Alpino is a pioneer in the peanut butter category, the brand sells 1 peanut butter jar every 15 seconds. It has recently expanded its portfolio to provide a wider range of nut butter and healthy spreads. In line with this, the company plans to launch an exciting range of healthy breakfast essentials as a part of its vision to become the go-to brand for nutritious breakfast without compromising on taste.


 


Alpino is currently present on over 20 e-commerce platforms and over 5000 retail stores across India in addition to selling from its website. Alpino Health Foods specializes in products that are made of premium quality and minimum ingredients. The brand focuses on busting myths of healthy food being costlier.


 


The brand has successfully roped in celebrities across different categories like KL Rahul (vice-captain of India’s national cricket team) and Prince Narula (one of the biggest celebrities in Indian reality shows) for their campaigns along with over 500 renowned fitness enthusiasts.


 

Chetan Kanani, cofondateur et directeur général d’Alpino Health Foods, a déclaré : « Alpino Health Foods est un effort combiné de six amis, qui ont travaillé sans relâche pour créer cette marque et son marché. Lorsque six amis se sont réunis pour contribuer à une meilleure santé de la société, la recherche a conclu que l’Inde avait désespérément besoin d’une bonne source d’aliments riches en nutriments. vers leur vision d’élargir sa richesse et sa notoriété, ils se sont associés à Klub. Avec Klub, nous avons senti que nous parlions à un partenaire, qui est également investi pour faire de nous une marque à succès. Nous prévoyons d’utiliser ces fonds pour étendre notre empreinte numérique et faire connaître davantage notre marque et embaucher dans tous les secteurs verticaux. »

 


Speaking about the funding, Subhashish Bhadra, Director at Klub said, "The Indian breakfast market registered a growth rate of 12% CAGR in 2020, which further accelerated to 18-20% in the post-pandemic world, as people become more inclined to convenience foods. This is why patron investors on Klub were excited by the opportunity to back one of the leaders in this space, which was also featured on Shark Tank India. Alpino’s steady month-on-month revenue growth and strong brand recollection saw it get subscribed on our platform within minutes.”


 


Klub has facilitated more than 400 investments in over 200 digital businesses so far and has a community of more than 6250 patron investors. The company raised USD 20 million in one of the largest seed rounds in the country and grew by 20x in the last year.


 

À propos de Klub

Klub is India’s leading Revenue Based Financing platform providing flexible growth capital to digital businesses and SMEs. Klub provides funding for recurring marketing, inventory, and capex spending to a wide variety of digital businesses across e-commerce, D2C, ed-tech, SaaS, and the broader digital commerce spectrum. Klub is the preferred partner for Indian digital brands because of the variety of customized capital products that they offer. This versatile product stack enables repeat funding for all types of businesses. Revenue Based Financing is the perfect complement to equity financing for startups across stages. Klub has been funded by marquee investors like Naveen Tiwari, Kunal Shah, 9Unicorns, Surge (Sequoia Capital India’s accelerator fund), Alter Global, GMO Venture Partners, and marquee global angels.